Strategy Development

"For lasting competitive advantage..."

Please click to enlarge the Strategy Development Diagram

ARGE provides its clients relevant and effective methodologies, rather than traditional strategy development approaches, to ensure their future success. The principal difference is ARGE ’s ability to establish pocessess to implement strategies effectively. The first objective of our strategy development projects is to concentrate on identifying strategic direction. Strategic direction is the fundamental component of gaining competitive advantage and continuously increasing value creation within the company. The companies without a strong and rolled-out strategic direction within their organisations will sooner or later face difficulties on the competitive ground.  Our second objective is to create a strategic capability for our clients, where they are competent in developing efficient strategies in a changing environment. With this strategic capability, ARGE clients can closely monitor market segments and competitive conditions as well as develop efficient strategies systematically.

Identifying the Strategic Direction and Implementation

In today’s world, identifying a strategic direction where the organization proceeds with shared objectives, is the first step for success. Strategic objectives can be grouped as follows:

• Growth and increase in revenue
• Efficient cost and investment management.

Please click to enlarge the Growth Strategy Diagram

There are many kinds of growth strategies. They vary from basic competitive analysis (How do we increase our revenue profitably?, Which markets should we enter?) to more tactical choices (Which sale/distribution channels should we use? With whom must we establish partnership?) to consider fundamental changes (how should we enter areas which will provide different competitive advantage than today?). There are similar options in cost and investment management strategies. Those vary from reengineering of fundamental functions (Which changes and technology use brings more efficiency in sales and marketing?) to optimal resource allocation. With our methodologies with proven success in these two fundamental directions, we provide high value added and fast strategic changes to our clients.

Implementation of Strategies

Strategies which have been effectively implemented bring their organizations success, whereas unsuccessful ones can be a recipe for failure. In other words, having a strategy is no longer considered as a guarantee for success. Two major factors are critical in determining company success:

• Effectively formulated strategies.
• Effective implementation of strategies.

ARGE uses the world’s most successful methodology “Balanced Scorecard” in the implementation of strategies. By integrating such a methodology into the strategy development process ARGE offers two major advantages for its clients:

• Highly implementable and realistic strategies.
• Fast and efficient strategy implementation.